There's much to crow about in Wonkana podcasting circles. The new media chattering classes are agog at how we've taken a previously un commercial format and made it work for business. The BBC and some of their mass media bedfellows latched onto the podcast with an almost dilatory air. It was almost perfunctory. Nothing so reckless from the nattily dressed chaps at Wonkana Productions.
Without exception, we have broken ground in this medium and stimulated interest previously unseen. Of course, a good deal of our strategy is about cutting through the plethora of marketing white noise that permeates much of 21st century society. To create something different, listenable, watchable and unforgettable is our key aim.
Even more satisfying is when you pick up a client who shares your vision, enthusiasm and sense of humour. Lloyd Richards, owner of LPR Mortgage Services is positioning himself as not just another mortgage broker, but someone champions the cause of the consumer. I think the spirit of that has been captured succinctly in The Real Mortgage Show, an audio podcast that is available on iTunes and on the home page of Lloyd's website at http://www.lprmortgages.co.uk
It's not about the hard sell, it's conveying personality, insight and trust. 550 downloads and rising says the podcast reigns.
