Thursday, 9 July 2009
An opinion + a platform does not = expert
I like to call it "marketing white noise". The cacophony of minutiae and tedium that meanders through cyberspace. Bless our chums at Twitter for opening up the field of the nebulous and the downright pointless. "Just got back into the office and grabbed a skinny latte". Forgive me if I don't whoop and holler and commend you on your choice of vacuities. It strikes me that just because we've got myriad outlets for our less than lucid outpourings, we don't have to climb on board the latest social media bandwagon. Never confuse being opinionated and shouting the loudest with being an aficionado. That's not how it works.