Tuesday 19 August 2008

The truth hurts

The time has come for some honesty. No punches will be pulled, no prisoners taken. Homemade / In House podcasting doesn't work. If a member of your team, however valued, feels an innate compulsion to plug a mic into the rear of an office pc and "interview" the CEO, make them stop. I don't care what it takes; a strategically placed stapler or the deft use of the flip chart which hasn't been used since that consultant wrote "bullshit baffles brains" on it. Just stop them. Look at your website. I'd be willing to guess your company has funded the weekend car driven so extravagantly by your web designer. So why would you publish an audio or video podcast that's ill conceived, badly presented and woefully under produced on your oh-so expensive pages? It's like putting a pig on a silk hat. Or something like that. Do you entertain clients at KFC? Are your reps driving around in Ladas that have your logo chalked on in freehand? Of course not. Don't devalue your site, your company and your brand - get the professionals in. Hear our credentials. Don't DIY.
http://www.wonkanaproductions.com/podcastingdemo.php