The Missing Link

Lay everything bare. That's the way in 2008. Kyle, Katona, Price, Brand, Ross and a homogeneous cast of thousands have all become dramatis personae in the spouting of the trivial and the dysfunctional. There is a time for diplomacy and a time for tact. That time is 4.54pm as I compose this blog entry. The organisation I am about to direct a tirade at shall remain nameless. I would say they know who they are, but I fear they don't. I come away with the distinct impression that not only does their right hand not know what their left hand is doing, the left hand believes its opposite number never existed in the first place. As a business, we have spent the best part of a year meeting various figureheads from this organisation and asking who it would be best to speak to given our line of work and how it will enhance theirs beyond question. Usually it's a "drop me an email and I'll point you in the right direction". Then the email only returns after 2 prompts over a 2 to 3 week period and even then it usually results in the same thing.Nada. Sometimes you'll get a name and a direct number. But they tend to be the wrong person too. It's a shambles. From top to bottom. Side to side. Would you be surprised if I told you public money pays for this organisation? Thought not.

Podcasting News

And so we return, hanging sweetly in the ether, like the aroma from a highly exclusive yet accessible eau de toilette. Now before panic sets in, I can confirm the contents of this e letter have been ratified by our compliance unit and do not cross the "edgy" but palatable comedy boundaries you have come to expect. There'll be no falling on swords BBC style and no prank calls to national treasures. That said, I did toy with the idea of reversing the charges from the New York speaking clock to Dame Judi Dench. One unreported and intriguing facet of the Sachsgate saga is that sales of Fawlty Towers dvds have enjoyed something of a resurgence! At the ripe young age of 78, we may now bear witness to a Manuel renaissance and some slapstick senile delinquency. Was the swearing excised from the podcast I wonder?


No such problem with the genial and charismatic Lloyd Richards and LPR Mortgage Services. I met young Lloyd through the Business Club and all sycophancy aside (there's a first!), there are some clients who are so enthused, so pro active and so switched on, that you almost wonder if they've been rote learning your business plan. Lloyd is one of these. As an independent mortgage broker, the opportunity was to create a broadcast quality audio podcast that would sit on the LPR site, iTunes and myriad podcast directories. As a pilot episode, both of us are grinning a la Cheshire Cat. The Wonkana produced podcast begins to capture Lloyd's energy, humour and equally, knowledge for mortgages and the property market. Heaven knows we need it now! "The Real Mortgage Show" is a great example of how a business can really personalise itself and communicate in a green, paperless way. It also allows you to come across as eminently likeable, ahead of the field and therefore an innovator. Do have a listen :

http://www.lprmortgages.co.uk/


I did promise that we'd veer away from any incendiary topics or material likely to cause offence and raising of the hackles. I fibbed. Whilst filling out a web registration form for the 2012 Olympics, it came to my attention that far from being marginalised, religion is bigger than ever. More than a page of the form was given over to monitoring the spiritual leanings of your company's staff. Luckily, this potentially hot potato was circumnavigated by our theological insouciance. Colin's atheism was catered for, my low key Christian beliefs were accounted some way down the list behind Voodoo, Shamanism and Branch Davidianism and our team of writers and producers would rightly chide me for prying into their private views. We only wanted to pitch for an Olympics podcast, not create the profile of a hate preacher! Should you be looking into the way your business communicates and you haven't the slightest interest in our religious diversity, please drop by at http://www.wonkanaproductions.com/