Friday 31 October 2008

Podcasting News

And so we return, hanging sweetly in the ether, like the aroma from a highly exclusive yet accessible eau de toilette. Now before panic sets in, I can confirm the contents of this e letter have been ratified by our compliance unit and do not cross the "edgy" but palatable comedy boundaries you have come to expect. There'll be no falling on swords BBC style and no prank calls to national treasures. That said, I did toy with the idea of reversing the charges from the New York speaking clock to Dame Judi Dench. One unreported and intriguing facet of the Sachsgate saga is that sales of Fawlty Towers dvds have enjoyed something of a resurgence! At the ripe young age of 78, we may now bear witness to a Manuel renaissance and some slapstick senile delinquency. Was the swearing excised from the podcast I wonder?


No such problem with the genial and charismatic Lloyd Richards and LPR Mortgage Services. I met young Lloyd through the Business Club and all sycophancy aside (there's a first!), there are some clients who are so enthused, so pro active and so switched on, that you almost wonder if they've been rote learning your business plan. Lloyd is one of these. As an independent mortgage broker, the opportunity was to create a broadcast quality audio podcast that would sit on the LPR site, iTunes and myriad podcast directories. As a pilot episode, both of us are grinning a la Cheshire Cat. The Wonkana produced podcast begins to capture Lloyd's energy, humour and equally, knowledge for mortgages and the property market. Heaven knows we need it now! "The Real Mortgage Show" is a great example of how a business can really personalise itself and communicate in a green, paperless way. It also allows you to come across as eminently likeable, ahead of the field and therefore an innovator. Do have a listen :

http://www.lprmortgages.co.uk/


I did promise that we'd veer away from any incendiary topics or material likely to cause offence and raising of the hackles. I fibbed. Whilst filling out a web registration form for the 2012 Olympics, it came to my attention that far from being marginalised, religion is bigger than ever. More than a page of the form was given over to monitoring the spiritual leanings of your company's staff. Luckily, this potentially hot potato was circumnavigated by our theological insouciance. Colin's atheism was catered for, my low key Christian beliefs were accounted some way down the list behind Voodoo, Shamanism and Branch Davidianism and our team of writers and producers would rightly chide me for prying into their private views. We only wanted to pitch for an Olympics podcast, not create the profile of a hate preacher! Should you be looking into the way your business communicates and you haven't the slightest interest in our religious diversity, please drop by at http://www.wonkanaproductions.com/