Showing posts with label podcasting. Show all posts
Showing posts with label podcasting. Show all posts
Saturday, 2 January 2010
Monday, 2 February 2009
Wonkana's unbridled success
There's much to crow about in Wonkana podcasting circles. The new media chattering classes are agog at how we've taken a previously un commercial format and made it work for business. The BBC and some of their mass media bedfellows latched onto the podcast with an almost dilatory air. It was almost perfunctory. Nothing so reckless from the nattily dressed chaps at Wonkana Productions.
Without exception, we have broken ground in this medium and stimulated interest previously unseen. Of course, a good deal of our strategy is about cutting through the plethora of marketing white noise that permeates much of 21st century society. To create something different, listenable, watchable and unforgettable is our key aim.
Even more satisfying is when you pick up a client who shares your vision, enthusiasm and sense of humour. Lloyd Richards, owner of LPR Mortgage Services is positioning himself as not just another mortgage broker, but someone champions the cause of the consumer. I think the spirit of that has been captured succinctly in The Real Mortgage Show, an audio podcast that is available on iTunes and on the home page of Lloyd's website at http://www.lprmortgages.co.uk
It's not about the hard sell, it's conveying personality, insight and trust. 550 downloads and rising says the podcast reigns.
Without exception, we have broken ground in this medium and stimulated interest previously unseen. Of course, a good deal of our strategy is about cutting through the plethora of marketing white noise that permeates much of 21st century society. To create something different, listenable, watchable and unforgettable is our key aim.
Even more satisfying is when you pick up a client who shares your vision, enthusiasm and sense of humour. Lloyd Richards, owner of LPR Mortgage Services is positioning himself as not just another mortgage broker, but someone champions the cause of the consumer. I think the spirit of that has been captured succinctly in The Real Mortgage Show, an audio podcast that is available on iTunes and on the home page of Lloyd's website at http://www.lprmortgages.co.uk
It's not about the hard sell, it's conveying personality, insight and trust. 550 downloads and rising says the podcast reigns.
Friday, 26 September 2008
10 Good Reasons X Thousand
I'm almost ashamed to admit it was Jason Donovan who said " you give me one good reason to leave me - I'll give you ten good reasons to stay ". Yes, his powers of persuasion may have been up there with Kofi Annan for sheer fluidity, but it didn't stop the accompanying album "10 Good Reasons" being shit-on-a-stick. What Jase lacked back in the innocent, heady days of the '80s was a podcast. Had he employed the considerable powers of this instrument of new media, his paramour would not only have stayed, but she'd have been loyal, continued to buy and recommended the said Antipodean vocalist to all and sundry. We may not have the boyish good looks of Mr Donovan in his pomp ( we do have more on top than he presently enjoys ) but we have 10,000 reasons to use our podcasting services.
The intuitive and pioneering fellows over at the Bristol Enterprise Network were one of our first audio podcasts and they could see the inherent value in the "stickiness" it creates to a website, the authority it lends to your area of business expertise and why having professionals produce it is the only way you get maximum effect. So where do I get this glorious figure of from? I'm sure you know me well enough by now to realise I'm not some marketing johnny come lately who dashes the internet and exhibitions with some ludicrously unjustifiable claim like "Increase your sales by 2,000 per cent". And yes, I do have a flyer for someone asserting just that. What I can say however is that the Entrepreneurs Question Time Event put on by the Bristol Enterprise Network has been downloaded 10,000 times.
Just think how many of those listeners weren't previously aware of B.E.Ns work and how many will join and attend events as a result. For podcasts that work, engage people and yield results come see us.
http://www.wonkanaproductions.com/
The intuitive and pioneering fellows over at the Bristol Enterprise Network were one of our first audio podcasts and they could see the inherent value in the "stickiness" it creates to a website, the authority it lends to your area of business expertise and why having professionals produce it is the only way you get maximum effect. So where do I get this glorious figure of from? I'm sure you know me well enough by now to realise I'm not some marketing johnny come lately who dashes the internet and exhibitions with some ludicrously unjustifiable claim like "Increase your sales by 2,000 per cent". And yes, I do have a flyer for someone asserting just that. What I can say however is that the Entrepreneurs Question Time Event put on by the Bristol Enterprise Network has been downloaded 10,000 times.
Just think how many of those listeners weren't previously aware of B.E.Ns work and how many will join and attend events as a result. For podcasts that work, engage people and yield results come see us.
http://www.wonkanaproductions.com/
Tuesday, 19 August 2008
The truth hurts
The time has come for some honesty. No punches will be pulled, no prisoners taken. Homemade / In House podcasting doesn't work. If a member of your team, however valued, feels an innate compulsion to plug a mic into the rear of an office pc and "interview" the CEO, make them stop. I don't care what it takes; a strategically placed stapler or the deft use of the flip chart which hasn't been used since that consultant wrote "bullshit baffles brains" on it. Just stop them. Look at your website. I'd be willing to guess your company has funded the weekend car driven so extravagantly by your web designer. So why would you publish an audio or video podcast that's ill conceived, badly presented and woefully under produced on your oh-so expensive pages? It's like putting a pig on a silk hat. Or something like that. Do you entertain clients at KFC? Are your reps driving around in Ladas that have your logo chalked on in freehand? Of course not. Don't devalue your site, your company and your brand - get the professionals in. Hear our credentials. Don't DIY.
http://www.wonkanaproductions.com/podcastingdemo.php
http://www.wonkanaproductions.com/podcastingdemo.php
Tuesday, 8 July 2008
Pardon my buzzphrase
Retention. It's the word du jour. Well Aussie Col used it. Twice. In my book, that brackets it as a "of the day" in French. Naturelement.
To what kind of retention do I refer? Website retention, my inquisitive friend.
Is it not your one of your key aims to encourage people to come back to your site?
And why has this blog suddenly developed Shakespearean overtones?
Nine changes of the wat'ry star hath been the Shepherd's note since we have left our throne without a burden.
At the risk of creating a superfluous strap line - Wonkana does retention.
The Bristol Enterprise Network, the Littlewoods Pokercast - all these high end, top drawer podcasts are the reason visitors to your website will come back to you. Have a peek at the people we're retaining for :
http://www.wonkanaproductions.com/community.php
It's always uplifting to hear a would be client sold on your product before you've even concluded your pitch and that's exactly what happened this morning. One sage individual who couldn't have been any more receptive told me " The podcast will keep people coming back to the site ".
It's like the words were plucked from my own mouth.
To what kind of retention do I refer? Website retention, my inquisitive friend.
Is it not your one of your key aims to encourage people to come back to your site?
And why has this blog suddenly developed Shakespearean overtones?
Nine changes of the wat'ry star hath been the Shepherd's note since we have left our throne without a burden.
At the risk of creating a superfluous strap line - Wonkana does retention.
The Bristol Enterprise Network, the Littlewoods Pokercast - all these high end, top drawer podcasts are the reason visitors to your website will come back to you. Have a peek at the people we're retaining for :
http://www.wonkanaproductions.com/community.php
It's always uplifting to hear a would be client sold on your product before you've even concluded your pitch and that's exactly what happened this morning. One sage individual who couldn't have been any more receptive told me " The podcast will keep people coming back to the site ".
It's like the words were plucked from my own mouth.
Thursday, 19 June 2008
Mid-Week Mania
A madness grips the country. I call it collective stupidity. It's my personal theory which explains how otherwise able and astute individuals lose all their wit when acting within a larger community or society. Now I know what you're thinking, Dr Persaud. It's speech marks or a timely civil action. Quotation or litigation. Do tarry awhile before you deploy that trusty copy and paste. The stupidity to which I allude is demonstrated effectively and prosaically in the scripts of " Waiting for Death ", the Wonkana Productions podcast comedy series. How can something this good be free, you ask.And well you might.
So what's wrong with society? A surfeit of the keenest minds, glittering alumni and an ostentation of consultants are powerless to prevent the unique brand of stupid that has become the hallmark of 21st century Britain.
Just what has provoked my ire so acutely? A little known newspaper not five miles from one of our pod casting bunkers tells of a Waterstones store that will be "policed" by a cardboard cut out copper.P.C. Nick Stephens explains :
" Research has shown that shoplifting is reduced.......he (cut out) will be on guard 24 hours and won't take a tea break ! " The side splitting humour in that quote clearly an acrid smokescreen for the soul destroying buffoonery of the concept. I think I speak for most right minded taxpayers when expressing a desire for 3, not 2 dimensional officers on the beat. Yet again, another own goal in the net of stupidity.
For equally pointed comment on society, its foibles and sketches as sharp as a cutlass, go here
http://www.wonkanaproductions.com/waitingfordeath.php
So what's wrong with society? A surfeit of the keenest minds, glittering alumni and an ostentation of consultants are powerless to prevent the unique brand of stupid that has become the hallmark of 21st century Britain.
Just what has provoked my ire so acutely? A little known newspaper not five miles from one of our pod casting bunkers tells of a Waterstones store that will be "policed" by a cardboard cut out copper.P.C. Nick Stephens explains :
" Research has shown that shoplifting is reduced.......he (cut out) will be on guard 24 hours and won't take a tea break ! " The side splitting humour in that quote clearly an acrid smokescreen for the soul destroying buffoonery of the concept. I think I speak for most right minded taxpayers when expressing a desire for 3, not 2 dimensional officers on the beat. Yet again, another own goal in the net of stupidity.
For equally pointed comment on society, its foibles and sketches as sharp as a cutlass, go here
http://www.wonkanaproductions.com/waitingfordeath.php
Wednesday, 18 June 2008
From the sublime......
Yesterday was a veritable pot pourri of sales encounters. In particular, two experiences that were about as close as Arctic and Antarctic. The first involved a lavish country venue, seat of extravagant weddings and Sealed Knot re enactments. The second is a hotbed of musical talent and latent celebrity illuminati. I'd put a call in to the former, so we could punt our wedding podcast.
" Claire's out to lunch ", exclaimed the receptionist, " could I be of help ? "
Never one to let a sales lead go cold, I told her that yes, she could be of help and explained who we were and what our wedding podcast was. There was a silence. It was long.
" I'm sorry......I don't understand", she countered, stonewalling my spiel with talk of a PowerPoint presentation they give to prospective wedding clients. My frustration was palpable by this point. After much clamouring for alternative explanations, the penny finally fell into the chasm.
All a very great distance from the way my email to a certain artist liaison company was received. Yes of course they'd like to meet us and naturally they'd like to discuss pod casting. It's what we do.
http://www.wonkanaproductions.com/
" Claire's out to lunch ", exclaimed the receptionist, " could I be of help ? "
Never one to let a sales lead go cold, I told her that yes, she could be of help and explained who we were and what our wedding podcast was. There was a silence. It was long.
" I'm sorry......I don't understand", she countered, stonewalling my spiel with talk of a PowerPoint presentation they give to prospective wedding clients. My frustration was palpable by this point. After much clamouring for alternative explanations, the penny finally fell into the chasm.
All a very great distance from the way my email to a certain artist liaison company was received. Yes of course they'd like to meet us and naturally they'd like to discuss pod casting. It's what we do.
http://www.wonkanaproductions.com/
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