There's much to crow about in Wonkana podcasting circles. The new media chattering classes are agog at how we've taken a previously un commercial format and made it work for business. The BBC and some of their mass media bedfellows latched onto the podcast with an almost dilatory air. It was almost perfunctory. Nothing so reckless from the nattily dressed chaps at Wonkana Productions.
Without exception, we have broken ground in this medium and stimulated interest previously unseen. Of course, a good deal of our strategy is about cutting through the plethora of marketing white noise that permeates much of 21st century society. To create something different, listenable, watchable and unforgettable is our key aim.
Even more satisfying is when you pick up a client who shares your vision, enthusiasm and sense of humour. Lloyd Richards, owner of LPR Mortgage Services is positioning himself as not just another mortgage broker, but someone champions the cause of the consumer. I think the spirit of that has been captured succinctly in The Real Mortgage Show, an audio podcast that is available on iTunes and on the home page of Lloyd's website at http://www.lprmortgages.co.uk
It's not about the hard sell, it's conveying personality, insight and trust. 550 downloads and rising says the podcast reigns.
Showing posts with label wonkana. Show all posts
Showing posts with label wonkana. Show all posts
Monday, 2 February 2009
Friday, 31 October 2008
Podcasting News
And so we return, hanging sweetly in the ether, like the aroma from a highly exclusive yet accessible eau de toilette. Now before panic sets in, I can confirm the contents of this e letter have been ratified by our compliance unit and do not cross the "edgy" but palatable comedy boundaries you have come to expect. There'll be no falling on swords BBC style and no prank calls to national treasures. That said, I did toy with the idea of reversing the charges from the New York speaking clock to Dame Judi Dench. One unreported and intriguing facet of the Sachsgate saga is that sales of Fawlty Towers dvds have enjoyed something of a resurgence! At the ripe young age of 78, we may now bear witness to a Manuel renaissance and some slapstick senile delinquency. Was the swearing excised from the podcast I wonder?
No such problem with the genial and charismatic Lloyd Richards and LPR Mortgage Services. I met young Lloyd through the Business Club and all sycophancy aside (there's a first!), there are some clients who are so enthused, so pro active and so switched on, that you almost wonder if they've been rote learning your business plan. Lloyd is one of these. As an independent mortgage broker, the opportunity was to create a broadcast quality audio podcast that would sit on the LPR site, iTunes and myriad podcast directories. As a pilot episode, both of us are grinning a la Cheshire Cat. The Wonkana produced podcast begins to capture Lloyd's energy, humour and equally, knowledge for mortgages and the property market. Heaven knows we need it now! "The Real Mortgage Show" is a great example of how a business can really personalise itself and communicate in a green, paperless way. It also allows you to come across as eminently likeable, ahead of the field and therefore an innovator. Do have a listen :
http://www.lprmortgages.co.uk/
I did promise that we'd veer away from any incendiary topics or material likely to cause offence and raising of the hackles. I fibbed. Whilst filling out a web registration form for the 2012 Olympics, it came to my attention that far from being marginalised, religion is bigger than ever. More than a page of the form was given over to monitoring the spiritual leanings of your company's staff. Luckily, this potentially hot potato was circumnavigated by our theological insouciance. Colin's atheism was catered for, my low key Christian beliefs were accounted some way down the list behind Voodoo, Shamanism and Branch Davidianism and our team of writers and producers would rightly chide me for prying into their private views. We only wanted to pitch for an Olympics podcast, not create the profile of a hate preacher! Should you be looking into the way your business communicates and you haven't the slightest interest in our religious diversity, please drop by at http://www.wonkanaproductions.com/
No such problem with the genial and charismatic Lloyd Richards and LPR Mortgage Services. I met young Lloyd through the Business Club and all sycophancy aside (there's a first!), there are some clients who are so enthused, so pro active and so switched on, that you almost wonder if they've been rote learning your business plan. Lloyd is one of these. As an independent mortgage broker, the opportunity was to create a broadcast quality audio podcast that would sit on the LPR site, iTunes and myriad podcast directories. As a pilot episode, both of us are grinning a la Cheshire Cat. The Wonkana produced podcast begins to capture Lloyd's energy, humour and equally, knowledge for mortgages and the property market. Heaven knows we need it now! "The Real Mortgage Show" is a great example of how a business can really personalise itself and communicate in a green, paperless way. It also allows you to come across as eminently likeable, ahead of the field and therefore an innovator. Do have a listen :
http://www.lprmortgages.co.uk/
I did promise that we'd veer away from any incendiary topics or material likely to cause offence and raising of the hackles. I fibbed. Whilst filling out a web registration form for the 2012 Olympics, it came to my attention that far from being marginalised, religion is bigger than ever. More than a page of the form was given over to monitoring the spiritual leanings of your company's staff. Luckily, this potentially hot potato was circumnavigated by our theological insouciance. Colin's atheism was catered for, my low key Christian beliefs were accounted some way down the list behind Voodoo, Shamanism and Branch Davidianism and our team of writers and producers would rightly chide me for prying into their private views. We only wanted to pitch for an Olympics podcast, not create the profile of a hate preacher! Should you be looking into the way your business communicates and you haven't the slightest interest in our religious diversity, please drop by at http://www.wonkanaproductions.com/
Tuesday, 17 June 2008
E-fail
Sending bank statements to the company accountant. Easy. Or so you would have thought. My pc and I are largely simpatico when it comes to the rudiments of sending. Dear old outlook put in some sterling work when Wonkana sent out its monthly newsletter. By the by, if you could use a copy, dot the i's and cross the t's here and I'll make sure one reaches you.
http://www.wonkanaproductions.com/contactus.php
My expectations of our email were somewhat dented when it came to attaching scanned documents and asking the not entirely unreasonable task of emailing them. Outlook's coping mechanisms looked decidedly battered as I pressed the "send" button and decamped to the kitchen in order to kill the inevitable passage of time. After making some tea, walking the dog (that ones for you, Col!), dismantling the house brick-by-brick, rebuilding it and still having time for a trip to Victorian England in the time machine I'd had time to build, still the antagonistic green bar was only two thirds full. This email wasn't leaving Wonkana Production HQ. Given the complete absence of alacrity by Microsoft, our server and the incorrect alingment of ley lines between here and North Somerset I remained remarkably even handed. No profanities passed these lips. You see it's all part of our mission statement as deft exponents of podcasting; the air is never blue, only green. So in place of the f word, the c word, the w word or any natty combination of all three, I let rip with a litany of calming and eco friendly vocabulary.
"Oh offset carbon footprint" I cried, as a repeated pressing of "send/receive" proved as futile as the last. I even opened up my BT yahoo email, which proved about as useful as a MENSA test in an audience of Jeremy Kyle guests. I'd even consider a conversation with our web/IT guy, but think how he'd feel if I dissected Osbourne's use of pusillanimous and phlegmatic in " Look back in anger " to him using polysyllabic and exotic words. Best if his patois on peripherals and my limited understanding on matters IT retain their separation. Blogging I can do, just don't ask me to send large attachments. And no, that isn't spam speak for free Viagra.
http://www.wonkanaproductions.com/contactus.php
My expectations of our email were somewhat dented when it came to attaching scanned documents and asking the not entirely unreasonable task of emailing them. Outlook's coping mechanisms looked decidedly battered as I pressed the "send" button and decamped to the kitchen in order to kill the inevitable passage of time. After making some tea, walking the dog (that ones for you, Col!), dismantling the house brick-by-brick, rebuilding it and still having time for a trip to Victorian England in the time machine I'd had time to build, still the antagonistic green bar was only two thirds full. This email wasn't leaving Wonkana Production HQ. Given the complete absence of alacrity by Microsoft, our server and the incorrect alingment of ley lines between here and North Somerset I remained remarkably even handed. No profanities passed these lips. You see it's all part of our mission statement as deft exponents of podcasting; the air is never blue, only green. So in place of the f word, the c word, the w word or any natty combination of all three, I let rip with a litany of calming and eco friendly vocabulary.
"Oh offset carbon footprint" I cried, as a repeated pressing of "send/receive" proved as futile as the last. I even opened up my BT yahoo email, which proved about as useful as a MENSA test in an audience of Jeremy Kyle guests. I'd even consider a conversation with our web/IT guy, but think how he'd feel if I dissected Osbourne's use of pusillanimous and phlegmatic in " Look back in anger " to him using polysyllabic and exotic words. Best if his patois on peripherals and my limited understanding on matters IT retain their separation. Blogging I can do, just don't ask me to send large attachments. And no, that isn't spam speak for free Viagra.
Monday, 16 June 2008
Hanging out to dry
The weekend is a foreign country. I do different things there. Re stringing a rotary clothes line for one. George Benson may believe that children are our future, but I believe even the sharpest minds of the epoch would err and stutter over the intricacies of this puzzling task. What is taut at the beginning of the exercise is flaccid again soon enough (yak yak!). It is a mystery to put even Curie or Fleming to the intellectual sword.
Moving as I do in the most sophisticated of chattering classes, the other part of the weekend was spent raising a canalside glass to a former colleague now in the pay of Avon Fire and Rescue. Now there's an organisation ripe for the podcasting. Engaging with communities and selling the prevention message :
Fire bad, diversity good.
Think of podcasting as the 21st century counterpart of smoke signals. As more of us become eco aware, hug trees and harvest our own superskunk, the message of environmental responsibility makes podcasting the new medium of choice. What better way to underscore the horrors of arson than to hear from a reformed arsonist, intercut with powerful and moving memories from those who have lived to tell the tale.
Dramatic stories recounted in the most eloquent and gritty way. All produced by Wonkana Productions. Of course.
Find the good chaps at http://www.wonkanaproductions.com
Moving as I do in the most sophisticated of chattering classes, the other part of the weekend was spent raising a canalside glass to a former colleague now in the pay of Avon Fire and Rescue. Now there's an organisation ripe for the podcasting. Engaging with communities and selling the prevention message :
Fire bad, diversity good.
Think of podcasting as the 21st century counterpart of smoke signals. As more of us become eco aware, hug trees and harvest our own superskunk, the message of environmental responsibility makes podcasting the new medium of choice. What better way to underscore the horrors of arson than to hear from a reformed arsonist, intercut with powerful and moving memories from those who have lived to tell the tale.
Dramatic stories recounted in the most eloquent and gritty way. All produced by Wonkana Productions. Of course.
Find the good chaps at http://www.wonkanaproductions.com
Thursday, 12 June 2008
A careers job
Credit is a welcome concept, but mercifully this type of credit isn't subject to the forces of oscillating money markets and is unlikely to discombobulate before you can say, err "discombobulate". This is praise. Credit where credit's due. Never mind the crunch, feel the bite.
Yesterday I learned that one humongous - sized organisation who have heard our careers podcast demo expressed their admiration for the concept and its execution.
They're only human.
I say we're on to a winning formula, but this is where I draw a line in the sand and shut my cake hole. Blogs have ears. Careless talk and all that. If Wonkana Productions isn't dominating the world of business podcasts within the next 12 months, I will personally perform a fowl and inappropriate act on a diseased warthog. Working on the basis that it's good to receive, but even better to give ( and I've definitely moved away from the warthog now ) I must heap praise and general largesse on my business partner Colin a.k.a. Aussie Col on the pokercast.
http://www.littlewoodspoker.com/poker-lounge/online-poker-podcast
The careers podcast was ostensibly Col's idea and it's such a work of concise creativity that you'd never know his spirit had so nearly been decimated by 5 years plus of " we love (insert local landmark here) " jingle making with scripts sent to him by those who've clearly had their imaginative faculties surgically removed. Colin certainly knows his stuff. And before you go dashing off to Wikipedia, general largesse was a leading military figure in the Franco Prussian war. (Citation needed)
Yesterday I learned that one humongous - sized organisation who have heard our careers podcast demo expressed their admiration for the concept and its execution.
They're only human.
I say we're on to a winning formula, but this is where I draw a line in the sand and shut my cake hole. Blogs have ears. Careless talk and all that. If Wonkana Productions isn't dominating the world of business podcasts within the next 12 months, I will personally perform a fowl and inappropriate act on a diseased warthog. Working on the basis that it's good to receive, but even better to give ( and I've definitely moved away from the warthog now ) I must heap praise and general largesse on my business partner Colin a.k.a. Aussie Col on the pokercast.
http://www.littlewoodspoker.com/poker-lounge/online-poker-podcast
The careers podcast was ostensibly Col's idea and it's such a work of concise creativity that you'd never know his spirit had so nearly been decimated by 5 years plus of " we love (insert local landmark here) " jingle making with scripts sent to him by those who've clearly had their imaginative faculties surgically removed. Colin certainly knows his stuff. And before you go dashing off to Wikipedia, general largesse was a leading military figure in the Franco Prussian war. (Citation needed)
Wednesday, 11 June 2008
Some guys have all the luck
No, today's title isn't designed to pay homage to the late exponent of soulful ballads Robert Palmer or leopard print king Rod Stewart ( although with the legsome Penny Lancaster in tow, Rodders has clearly had his fair share of the stuff! ). I'm referring to a chap with one or two aces up his sleeve, along with some other fortuitous cards.
Ladies and Gentleman, Mr Michael Greco.
Yes, the croak-voiced romeo from Eastenders, Beppe di Marco. The Pokercast with Littlewoodspoker.com, the trusted name in gaming, say those in the know has just secured an interview with this cool-handed thesp. Michael is one of a raft of actors who has been lured by the draw (groan) of poker. He's good too. Having been mentored by "Mad" Marty Wilson, Greco went on to appear in the 2005 Poker Million, World Speed Poker Open (that's playing with alacrity, not the illicit substance) and the European Poker Tour in Dublin.
It would seem oppotune at this point to paste in a timely link thus :
http://www.littlewoodspoker.com/poker-lounge/online-poker-podcast
The Pokercast is monthly, free to subscribe to and on top of all things poker. That most assiduous of sports writers, Peter Sharkey along with Aussie Col trains his gaming cross hairs on tournaments, features, poker news, facts, interviews and the odd promotion or two.
Listen out for Michael and how he scooped £100,000 following the climax of the 3rd round of the Grosvenor Poker Tour in Cardiff and why acting is a solid training ground for the art of the false tell. It's a Wonkana production and far be it from us to be immodest, it's rather good.
Ladies and Gentleman, Mr Michael Greco.
Yes, the croak-voiced romeo from Eastenders, Beppe di Marco. The Pokercast with Littlewoodspoker.com, the trusted name in gaming, say those in the know has just secured an interview with this cool-handed thesp. Michael is one of a raft of actors who has been lured by the draw (groan) of poker. He's good too. Having been mentored by "Mad" Marty Wilson, Greco went on to appear in the 2005 Poker Million, World Speed Poker Open (that's playing with alacrity, not the illicit substance) and the European Poker Tour in Dublin.
It would seem oppotune at this point to paste in a timely link thus :
http://www.littlewoodspoker.com/poker-lounge/online-poker-podcast
The Pokercast is monthly, free to subscribe to and on top of all things poker. That most assiduous of sports writers, Peter Sharkey along with Aussie Col trains his gaming cross hairs on tournaments, features, poker news, facts, interviews and the odd promotion or two.
Listen out for Michael and how he scooped £100,000 following the climax of the 3rd round of the Grosvenor Poker Tour in Cardiff and why acting is a solid training ground for the art of the false tell. It's a Wonkana production and far be it from us to be immodest, it's rather good.
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