Thursday 26 June 2008

Packed lunch, Credit Crunch

No one could have imagined the raw, unbridled power wielded by a hastily prepared sarnie. That sorry looking bread palette of hues; bedraggled gem lettuce atop some grizzled charcuterie. It doesn't seem possible. The answer to these economically challenging times it seems, lies within the humble Tupperware box. Snack your way out of the credit crunch with a home made packed lunch. Belts are tightened, budgets are curtailed and Prudence is no longer just the name of the posh girl at the end of the street. As four in five shoppers are said to be buying more own labels than before, increasing swathes of hard-pressed workers are turning to the sandwich.
It's back to basics.
John Major may well feel vindicated, although the wanton economising of the "man in the street" isn't exactly on a par with doinking your cabinet underling. Egg sandwich anyone?
A well heeled panini or some upwardly mobile soup in a basket is no longer an option. Pass the margarine.

Tomorrow, news on the official Wonkana day out in London.
For an equally leftfield look at life, visit http://www.wonkanaproductions.com